Will Silicon Valley Disrupt the Veggie Burger?

San Francisco Magazine Rebecca Flint Marx Rebecca Flint Marx The Impossible Burger is coming. It’s safe to say that no veggie burger in history has invited the degree of hype and anticipation that has attended the Impossible Burger. Not that its creators at Impossible Foods want you to think of it as a veggie burger: The Bill Gates–backed, Silicon Valley–born patty is, to use their parlance, a burger for meat lovers that just happens to have been made from plants. It bleeds like the real t...